2024 Badoo Review: Free & Paid Membership Results For Guys

Screenshots we took reviewing Badoo

Badoo is one of the world’s most popular online dating apps, having attracted 380 million active users across the globe. It’s fundamentally similar to Tinder, in that it’s centered around swiping left and right on potential partners one-by-one to indicate your interest. However, there are a few differences that make the experience of using this site unique. A key one is that it’s also available on desktop. In this Badoo review, I put the desktop version through its paces to let you know how easy it is to find a great partner on the site.

The app has a premium edition that you’ll need to pay to access. Read on to discover if this is worth the money, and how Badoo compares to our favorite online dating services.

How I reviewed Badoo
Here at Heart Insider, we have a standard procedure for testing and comparing online dating services. I used this same procedure to bring you this verdict on this site.

To ensure a fair comparison between online dating websites, we have a generic male profile to use on every platform we test. This includes the same photos, bio and demographics.

After setting up this profile, I “liked” the first 50 profiles suggested by Badoo and messaged all the women who “liked” me back to try and set up a date.

The results of this review are mostly based on how responsive these women were. How many “liked” me back? How many replied to my message? How many were happy to exchange contact details?

You’ll discover the answer to these questions – and learn about all of the site’s special features – in the review below. 

Now, let’s get to the details of the review:

Badoo Review: How It Went For Us

Login page

For those of you who don’t care about our in-depth investigation, I have created a basic summary of Badoo below. I have rated it out of 10 for the most important elements of an online dating website.

To provide some extra context, I also added our ratings for eHarmony, which we rate as one of the world’s greatest online dating websites for those seeking hookups and casual sex.

Site logo Adult FriendFinder Logo
Overall

Our team rates each site objectively based on many hours of independent research, the features each site offers, and how it compares with other sites. The ratings are the opinion of our editors and their extensive experience.

7 9.5
Quality of Women

Our opinion of how attractive the typical woman is that uses this site and how easy they are to connect with compared to other sites.

7 9
Popularity

How many people are using this site to actually meet people compared to other sites.

7 9
Usability

How easy is this site to use and how quickly can an average person begin meeting people compared to other sites.

8 10
Privacy & Safety

Does this site take proper precautions to safeguard its members, their identity, and their data.

10 10
Effectiveness

Our opinion of how easily an average person will be able to achieve their dating goals with this site compared to other sites.

7 9
Value

Will the time and money spent using this site pay off for an average person based on the opinions and experience of our editors.

7 10
Our Recommendation

This app is well-designed and simple to use. More importantly, it has a large pool of active, attractive and responsive women. Here are the key findings from my review.

Badoo uses a compulsory photo verification service

Before I could start swiping on the lovely women of Columbus, Ohio (the city we use to test online dating apps whenever possible), I was prompted to verify my photo. This involved sending a photo using my webcam performing a specific pose. My profile was verified within minutes of doing this.

The photo verification service is compulsory on Badoo, which means there’s little risk of having to deal with catfishes. It also meant I had to use my own photos, rather than the generic “handsome man” we use for most reviews.

To see how I fared with the “handsome man” profile, check our review of Hot Or Not. This was conducted before the compulsory verification service was brought in. (Hot Or Not is essentially the same service as Badoo with different branding).

The free version could be good enough to help you land a date

With the free version of the site, you’ll be able to “like” a maximum of 50 women per day. You can send unlimited messages to whoever “likes” you back. These profiles are your “matches.”

It’s a generous free model, compared to most of the online dating websites we review. Perhaps you’d therefore fancy your chances of landing a date without paying.

The problem is: non-paying profiles will only be shown to the most committed of swipers.

Your popularity

Badoo makes this abundantly clear in the screenshot above. At the very bottom, it explains I am ranked 1,714th in their search results. This page also reveals that paid members get 3x the matches.

You’ll see how well you’re ranking in the algorithm with its blunt “popularity rating.”

Popularity rating

(Note: this rating might trigger vivid flashbacks of high school)

The paid version of Badoo is affordable, and it’s well worth the money

Within 24 hours of my initial swiping session, I racked up three matches out of the 50 women I “liked.”

It's a match

However, as I’d invested in the premium edition of Badoo, I was alerted of another three women who had “liked” me before I had the chance to swipe on them.

This is a key benefit of the premium membership. With a free membership, you’ll be informed how many women have “liked” you, but you won’t know who they are, and you’ll have no way of contacting them until you “match” organically.

Other key benefits include unlimited “likes.” Alternatively, you can cherry-pick who to message from a list of women in your area, rather than swipe on them one-by-one.

Benefits of Badoo premium

Badoo Premium costs as little as $1.50 a week. If you’re serious about finding a date online, I’d suggest this is well worth the money if only for the amount of time you’ll save.

Badoo has plenty of attractive women

Different users you can meet

I imagine you’ll be happy with the overall attractiveness of women using the site. There are plenty of young good-looking women on the app. There are tons of older and less attractive women too. It’s a huge range, which is par for the course with the largest mainstream dating apps.

Most of the women I matched with got back to me within 24 hours too. This suggests most members on the site are fairly active. Another benefit of using a mainstream app.

A reply from a user

I would still recommend using eHarmony over Badoo

You’ll notice that Adult FriendFinder scores higher than Badoo for every comparable aspect in our basic summary above. That’s because eHarmony is essentially Badoo on steroids. Everything that’s good about Badoo is GREAT on eHarmony.

eHarmony really does a great job of matching up people who are actually compatible. If you’re looking for a real relationship it’s the best thing going right now.

If you want more of a fling then Adult FriendFinder also has a huge user base across the globe too. You won’t find it difficult to connect with someone who catches your eye on this website. Best of all, it is currently running a free trial. So, there’s no excuse not to give it a whirl. You could be hooking up tonight if you do!

Pros and cons of using Badoo

Here are the main advantages and disadvantages of using this site.

Positives
Negatives
  • Plenty of awesome and attractive women
  • The website is simple to use
  • Has a generous free service
  • The premium membership is very affordable
  • Basic profiles
  • Limited search function

Lots of members = a huge range of options

Sample profile

There are plenty of prompts allowing you to fill out a detailed profile if you want to. Most users don’t seem too bothered about this though. Most of the profiles I checked had multiple photos added. A few also added a bio, but not much else.

If you’re too lazy to fill out your profile, you can allow Badoo to pull information from your Facebook profile. When you do this, your most recent Facebook profile pictures will be uploaded to your Badoo account. The Pages you “Like” on Facebook will be used to populate the “interests” section of your bio.

Who you matched with

As mentioned above, you can expect to find a huge pool of women in your local area. There will surely be a few who suit your tastes.

Skip Badoo – These Are The App Dating Coaches Recommend For Normal Guys

Most guys fail because they spend all their time on an app that is never going to work for them. There are so many options out there and it’s really easy to pick the wrong one. Do yourself a favor if you’re a regular guy and try one of these apps that dating coaches recommend for you if you want real results:

SiteOur ExperienceOur RatingFree Trial Link
Best For Relationships
Experience Highlights
Experience Highlights
  • Easily the best option for long-term relationships
  • 75% of all online marriages start here
  • 70% of users meet their spouse within a year
  • In-depth signup and matching process
9
Try eHarmony
Best For Casual Fun
Experience Highlights
Experience Highlights
  • The best way to meet women for casual relationships
  • Best results for regular guys
  • Over 60 million active members
  • Not good for long-term relationships
9
Try AFF For Free
Great If You're Handsome
Tinder Highlights
Tinder Highlights
  • Great if you're pretty good looking
  • Very popular, especially if you're 18-22
  • Really focused on photos
  • Becoming more of a dating than hookup app
8
Try Tinder

Badoo.com has a simple, intuitive design

Site design

The simplicity of Badoo has surely played a role in its supreme popularity. This is certainly true of the desktop version. The main navigation can be found on the left-hand side of the screen. This includes:

  • Encounters. This is where you swipe on women one-by-one.
  • People nearby. This is where premium members can cherry-pick who they want to speak to.
  • Messages. Your inbox.
  • Matched. A list of your matches.
  • Liked you. A list of people who have “liked” you, that you haven’t seen yet.
  • Visitors. A list of people who have visited your profile (available to premium members only).
  • Favorites. You can add your favorite profiles onto this page.

Messaging and chatting is a breeze during our review of Badoo

With a free account, you can send unlimited messages to your matches. With a paid account, you can send unlimited messages to anyone. You can send text, emojis, images or animated gifts.

Badoo won’t let you send more than two messages in a row without reply, so make sure to get your whole message across before pressing send!

Chatting on the site

What can you do with a free membership on Badoo?

You can “like” up to 50 members per day and communicate freely with whoever “likes” you back.

How much does a premium membership cost?

The price of Badoo Premium depends on how long you sign up for. Strangely, the one-week membership is cheaper overall than the one-day membership. Apart from that, you’ll pay less per day when committing to longer memberships. You can choose between:

  • 1 Day ($2)
  • 1 Week ($1.50)
  • 1 Month ($8)
  • 3 Months ($20)
  • 6 Months ($28)
  • Lifetime ($48)

The “sale” you can see in the screenshot below has been running for at least a couple of months. It’ll most likely never end. It’s a common sales tactic to advertise “sale” prices in order to encourage people to buy quickly. You can pay by debit card, credit card, PayPal or via your phone.

Pricing and credit scheme

There’s also a credits scheme that allows you to boost your visibility on the site. If you’re particularly keen to land a date quickly, perhaps you’ll want to take advantage of this as well as a premium membership.

Badoo Review: Frequently Asked Questions

Not sure if Badoo is the dating app for you? Here are some quick questions and answers to help you decide.

What is Badoo?

Badoo is a dating and hookup app that uses your location to help you find dates. Like Tinder, the app presents you with potential matches, and you swipe based on whether or not you want to match with them.

Who actually owns Badoo?

Badoo is owned by Badoo Trading Limited.

How can I contact Badoo?

You can contact Badoo via their feedback form: https://badoo.com/feedback/

Is Badoo real?

Yes, Badoo is a real site with real users. In fact, it seems to be incredibly popular in Europe.

Is Badoo legit?

Yes, Badoo is a legit online dating service. You should be able to find a match here. It’s one of the most popular online dating services for a reason.

Is Badoo a scam or fake?

There’s no need to worry about a Badoo scam. It isn’t a scam website – and it even offers several features to protect you from scammers.

Is Badoo safe?

Yes. Based on our experience, Badoo is a safe site that also aims to protect you from scammers.

What are Badoo alternatives?

For a full list of our favorite alternatives to Badoo, see this guide on the best hookup apps and websites we’ve ever used.

How does Badoo work?

Badoo presents you with a series of profiles, and you can tap/click on the heart icon if you want to match. If you don’t want to match with this person, you can tap on the X.

Is Badoo dating site free?

Yes. You can use Badoo for free. The paid membership has extra features to enhance your experience. But you can find a date even if you don’t pay for a membership.

Is there a Badoo app?

Yes, Badoo is available on Android and iOS.

How much does Badoo cost?

The price of Badoo Premium depends on how long you sign up for. Strangely, the one-week membership is cheaper overall than the one-day membership. Apart from that, you’ll pay less per day when committing to longer memberships. You can choose between:

  • 1 Day ($2)
  • 1 Week ($1.50)
  • 1 Month ($8)
  • 3 Months ($20)
  • 6 Months ($28)
  • Lifetime ($48)

The “sale” you can see in the screenshot below has been running for at least a couple of months. It’ll most likely never end. It’s a common sales tactic to advertise “sale” prices in order to encourage people to buy quickly. You can pay by debit card, credit card, PayPal or via your phone.

There’s also a credits scheme that allows you to boost your visibility on the site. If you’re particularly keen to land a date quickly, perhaps you’ll want to take advantage of this as well as a premium membership.

How can you use Badoo for free?

You can use Badoo for free and have a shot at finding a date. The paid membership is more of an enhancement than a requirement.

Can you send messages for free on Badoo?

Yes. Once you match with someone on Badoo, you can send them a message for free.

How do you cancel your Badoo account?

Once you open your profile, click the “Settings” icon in the top right corner. once there, scroll to the “Payment Settings” section and click “Unsubscribe”.

More reviews worth reading

If you found this review useful check out these other cougar dating sites:
Elite Singles Review
Silver Singles Review

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